AstraZeneca is a global biopharmaceutical group driven by science and focused on the research, development, production, and sale of prescription medicines.
A leader in the field of oncology, AstraZeneca wanted to establish a strong digital presence with regard to patients and the general public by providing digital communication tools (website & Facebook) drawing on patients’ testimonials.
Les essais cliniques[Comprendre la maladie] Vous voulez en savoir plus sur les essais cliniques ? Notre nouvelle vidéo vous apportera plus de précisions et vous permettra d'y voir plus clair
Publiée par Vivre Avec un cancer de l'ovaire sur Mardi 14 août 2018
– As a first step, adaptation and launch of a concept entitled “Vivre Avec” (“Living With”) in France based on the American concept entitled LVNG (Living with Lung Cancer);
– Roll-out of the “Vivre Avec” concept for ovarian cancer and metastatic breast cancer;
– Creation of content (patients’ testimonials, healthcare professionals’ testimonials, creation of Facebook editorial calendars and community management) and operational monitoring of the three communities on the website and Facebook;
– Roll-out of the digital concept entitled IRL (“in real life”) of Living With Lung Cancer: a physical event in Paris and Rennes for lung cancer patients.